Saturday, December 19, 2009

5 Reasons Why I Cannot Sell My Car at World Wide Web Auction.

This is a very general question from people trying to sell a vehicle

at an on the world wide web auction. I'm going to make this as a short article, because it is ridiculously simple to answer. It is generally one of 5 causes.

1. Your original bid is exorbitant. People see your motorcar at auction, they see that nobody else has bid on it yet, so for this reason, it is an undesirable vehicle. "If no one else would like it why would I?". If you display a reserve price (least amount you'll take) on your motor vehicle or truck then what difference does it make if you start it at $1.00. I know you may be thinking that "anyone that would bid that low is not serious about buying it". That doesn't matter. What matters is when the real buyers see that it is currently at $7,200 with 46 bids they think it is a desirable vehicle. "Other people want it, it probably is be good." People do not wear Nike tennis shoes because of the quality, they wear them because they saw someone else wear them, simple mob mentality principle.
2. Bad description, pictures and video. If you post a vehicle with just three pictures and a few of sentences, congratulations I can predict your future and it is bleak. You can not sell the motor vehicle. No effort... no reward. You should have at the very least 15 or 20 images and 2 or 3 paragraphs to accurately describe your car. Also, the more text you have in a description, the more keywords that will kick out in a search engine query. This will enhance the amount of traffic you get to see your auction in the first place.
3. Communication. I cannot believe how many times i received an email on 1 of my vehicles that was posted at an internet auction that at the end of their question they state "Please Reply". What? This tells me that they have experienced asking questions to other sellers and they have gotten no reply. That makes me happy because that means that I'm going to sell my vehicle, and for more money and the people that didn't reply to the bidders questions will get the opportunity to decide to cheap sell their vehicle or have to re-list it.
4. Timing. If you enable your vehicles auction to end in the middle of a work week during the day, the odds are you will drop off the amount of last minute bidders. Some people will be at work and are not around a pc and others will be wrapped up in their daily rituals and totally forget that they were going to bid on it in the first place. Next thing you know, you will be receiving an email stating that they missed the auction and was willing to give way more for it than it generated. If you close your auction during dinner time, you will get the exact same reaction. So, it is ideal to finish an auction when you think that your target market will be winding down for the evening. I'm in the Midwest and I try to close my auctions to coincide with the time variance from coast to coast. Usually I end them around 8:00 p.m. Central Time. Again, this maximizes the sum of buyers that have a chance to see the auction end. The conclusion is where the excitement is.
5. Your valuation is too high! I know you have the nicest 2001 Dodge Caravan anywhere and it is worth way more than any book or person would even understand. Truth is, you may be right, but you will still own your automobile. It just will not sell. Unfortunately we live on a planet called Earth and we have to abide by principles referred to as reality and these realities have a direct impact on what your motorcar is valued at. Books are just guides and not a soul will want to give you top price of any book no matter how nice your car is. Also, availability has a lot to do with pricing your auto. You may have the nicest 2004 Chevy Corvette, but unfortunately GM made a few more of those cars than just yours. There may be hundreds or thousands of these automobiles available for sale and this will effect supply and demand aspects of your auction. Do some investigating, see what other vehicles are being sold for. Acknowledge I didn't say what other people are asking for a vehicle but what two people in reality agreed upon as a ending price. Then make lifelike adjustments to your value. Face it, if you gave the farm for it a few years back, odds are it went south in value (unless of course it was a collectible, muscle car, classic). You will be less exhausted if you just sell it an get on with your life. I'm not saying to dump it. Well this leads me to another point about car pricing. The internet is at hand to most of the civilized world. And many of the average folks that are seeking for your specific auto are seriously in the market and have done their own research in advance of bidding. If you think that you are the only person that knows what your motor vehicle is worth, I'm sorry my buddy, you are sadly mistaken.


Ok, I lied this wasn't a short article. I just was not able to help myself. These principles are so apparent that it had to be said. I have efficiently sold hundreds of vehicles at net auctions. There is no abracadabra formula to selling each one, but if you put some of these principles in play, you will greatly increase your chance of a gain. All the best!

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